Delta Dental’s ‘Smile Safari’ float takes Detroiters into wild world of oral health

Delta Dental’s ‘Smile Safari’ float takes Detroiters into wild world of oral health 11/20/2018

Delta Dental’s ‘Smile Safari’ float takes Detroiters into wild world of oral health  

Okemos, Michigan— Delta Dental of Michigan’s first appearance in America’s Thanksgiving Parade will bring the enamel animal preserve to downtown Detroit, complete with larger than life teeth, toothbrushes and a 25-foot polar bear.

The company’s 100-foot float, titled Delta Dental’s Smile Safari, is designed with oral health and literacy in mind, urging children and families to brush for a healthy mouth and read for a healthy mind.

“Investing in this tradition is just one way we can build healthy, smart and vibrant communities,” said Margaret Trimer, director of communications and corporate citizenship at Delta Dental of Michigan. “We serve hundreds of thousands of customers in Southeastern Michigan and we look forward to enjoying this holiday tradition with them."

The float’s creative effort was led by The Parade Company, with design input and educational elements from the Delta Dental team.

Creative elements on board the float include an animated toucan flossing, seals spinning books on their noses and other creatures from the animal kingdom including beavers, walruses and a lion.

In addition, 18 staff from Delta Dental’s Farmington Hills office will march alongside the float in costume.

Coverage begins at 6 a.m. Thanksgiving Day, with the actual parade starting at 10 a.m. The parade is nationally-syndicated and will be viewed by estimated 65 million households.